All started from the fact that marketing directions do not have the adapted tools to monitor the profitability of their digital marketing campaigns. Moreover, "classic" tools are based on static allocation keys stated by channel in an arbitrary way (last click, proportional...).
Created in 2015, Adloop analyzed the consumers behaviours on internet to define personal allocation keys. The platform allows to define the RIO for each ads: 2 weeks of setup and 4 weeks of data collection are necessary to perform a global audit of marketing performance and 3 months to get the first quick wins.
Adloop is based in Paris, Marseille and Budapest and raised 1M€ at the end of 2017.
Mawenzi Partners is a consulting firm in strategy and organisation focused on Growth Levers, which fosters links with start-ups through its in-house initiative Bivouac@Mawenzi to promote entrepreneurship.